About our firm

We assist VC firms in two valuable ways. First, we help find funding sources for their existing portfolio companies. This includes securing that elusive "Lead Investor" that is so critical for the funding process to proceed. Our extensive industry and personal contacts allow us to shorten the time to funding and allows their portfolio companies to get back to work building products instead of trying to raise money. Secondly, we provide selected firms with quality deal-flow and introductions to startups that are often not on the radar screen. By knowing who is investing in what, we again shorten the time to funding for the startup.
We assist startup companies in several ways. The most critical is to find sources of working capital that would otherwise be unavailable to them. This process can only be successful if the company has a good business plan, quality team and a go-to-market strategy that passes the litmus test. In many cases, this requires significant positioning work, help with bottoms-up sales forecasting, and in many cases, the hiring of key talent. All of these requirements can be addressed with assistance from Venture Crossing and by using our personal contacts and many years of experience to help guide the way.